According to Chapter 9, an introduction consists of an attention getter, the purpose and thesis of your speech, a preview of the main points, and establishes credibility. The primary effect, or first impression, is very important because the audience usually remembers what is said in the beginning of your speech and decides from that impression whether or not they are going to tune in to the rest of the speech. Also, the purpose should be well worth the audience’s time and attention, so it is important to make sure your purpose will benefit and connect to the listeners.
The conclusion consists of a review of the main points, a restatement of the purpose, and should provide closure to the speech. The recency effect is the opposite of the primary effect and suggests that the audience is more likely to remember what the speaker says at the end of the speech rather than the body. The conclusion reinforces what you have talked about in case the audience dazed off during the body of your speech, so the conclusion should be strong. Transitions help the audience know that you are moving from the body to the conclusion and that the last closing sentence means that your speech is over. The primary and recency effect is new to me, so I will use these ideas in my informative speech.
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